Data Analysis
Dashboards | Power BI

Power BI Marketing Performance Dashboard

Gain full-funnel visibility with our Power BI Marketing Dashboard, a multi-platform analytics solution built to empower data-driven decision-making. This dashboard unifies performance metrics across Facebook, LinkedIn, Instagram, Snapchat, TikTok, and Google Analytics, enabling precise campaign analysis and optimization.

Key Features Include:

  • Ad Spend, Revenue & ROAS Breakdown across campaigns

  • Channel-wise Traffic & Click Metrics with performance benchmarking

  • Engagement Trends across platforms and geographies

  • Audience Insights by device, gender, and country

  • Post Analytics by impressions, likes, shares, and new followers

  • Conversion & Cost Metrics (CPC, CPL, CTR, Conversion Rate)

Ideal for marketing strategists and digital advertisers, this dashboard offers a real-time pulse on campaign ROI and creative effectiveness.

Sales Dashboard

This sales dashboard in Power BI provides a comprehensive overview of sales performance from 2018 to 2020. Designed to be user-friendly, the dashboard offers three main sections:

  • Sales Report: This section provides detailed insights into the sales figures across different regions, products, and periods. Users can explore trends and patterns to understand how sales have evolved over the selected timeframe.

  • Budget vs Actuals: This section compares the actual sales performance against the budgeted targets. It helps users identify gaps between planned and actual performance, offering critical insights into areas where targets were met or missed.

  • Drilled Reports: This section allows users to dive deeper into the data, providing detailed, drill-down reports on specific metrics or categories. It is ideal for users who need to analyze data at a granular level.

Revenue Opportunities Dashboard

Discover key insights with our interactive Revenue Opportunities Dashboard, built using Google Sheets and integrated with dynamic data visualization tools. This dashboard provides a clear snapshot of:

  • Total Opportunity Revenue and Count

  • Revenue and Opportunity Trends by Month

  • Regional Performance Breakdown (East, Central, West)

  • Pipeline Stages from Lead to Finalization

  • Interactive geographic mapping for deeper drill-down

Ideal for sales leaders and strategy teams, this dashboard transforms complex data into actionable opportunities.

Power BI - Revenue Opportunities DashboardPower BI - Revenue Opportunities Dashboard
Car Loan Calculator

The Car Loan Calculator dashboard in Power BI provides an interactive interface for users to estimate their car loan details. Users can adjust key parameters including the car's price, the security deposit percentage, and the repayment period in months.

The dashboard dynamically calculates and displays the following:

  • Security Amount: The initial down payment, calculated as a percentage of the car's total price.

  • Balanced Amount: The remaining loan balance after the security deposit is subtracted from the car's total price.

  • Monthly Loan Amount: The monthly payment required to repay the loan within the specified time frame.

Car Loan Calculator-Power BI DashboardCar Loan Calculator-Power BI Dashboard
Currency Impact Sales Tracker

This sales dashboard compares Pakistani Rupee (PKR) sales revenue against various foreign currencies in real-time. Key features include:

  • Currency Comparison: Select and compare sales in PKR with major currencies like USD, Euro, and more.

  • Time Frame Filter: Analyze sales trends within a customizable time period in 2023.

  • Daily Sales Chart: Visualizes daily sales against currency fluctuations.

  • Exchange Rate Updates: Provides exchange rates refreshed every three hours.

  • Monthly Breakdown: Monthly revenue figures in both PKR and foreign currency.

This tool helps businesses track the impact of currency exchange rates on their sales performance.

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Org Chart Visualizer

This Organizational Chart easily visualizes your organization’s structure with this tool. Key features include:

  • Drag-and-Drop Customization: Quickly adjust roles and teams as needed.

  • Clickable Roles: Get detailed info by clicking on any position.

  • Real-Time Sync: Always up to date with the latest changes.

  • Zoom and Export: Navigate smoothly and export charts for sharing.

A simple way to keep everyone in the loop on your organizational setup.

E-commerce Performance Dashboard

This dashboard provides a comprehensive view of the key metrics driving the performance of your eCommerce business. It highlights critical KPIs such as sales revenue, total orders, customer acquisition, and product performance to help you make informed business decisions.

Key Features:

  1. Sales Overview

    • Visual representation of daily, weekly, and monthly sales trends.

    • Breakdown by product categories and regions to identify top-performing products and locations.

  2. Order Metrics

    • Total orders, average order value (AOV), and order conversion rates.

    • Return rates and refund summaries for better operational insights.

  3. Marketing Performance

    • Traffic sources, ad campaign performance, and ROI for various marketing channels.

    • Click-through rates, cart abandonment metrics, and sales funnel efficiency.

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Google Search Campaign Performance Overview

This Search Console-Based Performance Report showcases a detailed view of campaign effectiveness across Google platforms and geographic regions. Built for marketing analysts and advertisers, it consolidates key campaign metrics into actionable insights.

Key insights include:

  • Campaign-level spend vs. revenue tracking

  • Top-performing lead gen efforts, retargeting, and website visits

  • Country-wise traffic breakdown (Impressions, Clicks)

  • Platform distribution across LinkedIn, Instagram, Facebook, and more

This dashboard empowers data-driven decisions and performance optimization for digital ad campaigns, all powered through Google Search Console data.

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Interactive Sales & Order Dashboard

Stay on top of your business performance with our dynamic Google Sheets-based dashboard. Designed for clarity and insight, this portfolio tool delivers real-time views of:

  • Regional sales distribution and top-performing states

  • Orders segmented by category and customer type

  • Trends across multiple years

  • Key city-wise sales performance

  • Most profitable products and categories

Perfect for data-driven decisions, this dashboard combines simplicity with power — no coding required.

Looker Studio Sales_&_Order_ReportLooker Studio Sales_&_Order_Report
Looker Studio Sales_&_Order_ReportLooker Studio Sales_&_Order_Report

More dashboards of our clients' are currently undergoing refinement to be showcased publicly as part of our portfolio.
Meanwhile, please feel free to explore our other projects and testimonials.