About us

Meet the Team!

Hussain Murtaza Ali

Operational Data Analyst @ WHO | Data Visualization Expert |

AI & Automation Enthusiast

Abbas Huzefa Motiwala

IBM and Microsoft Certified Data Analyst | Excel Expert

Discover our Portfolio & Projects

Sales Dashboard: Year-End Strategy & Revenue Optimization

This dashboard provides a detailed analysis of sales trends, product performance, and regional insights, focusing on strategies to boost year-end revenue.

Key Features:

Sales Overview
Annual and weekly sales trends with a December dip. Breakdown by product categories and regions to highlight top performers.

Product & Brand Insights
Top products: Contoso Projector, In-Line Coupler. Fabrikam leads in brand revenue, with Computers as the top category.

Store & Seasonal Performance
Stores contribute 57.23% of sales. Seasonal discounts drive 67.42% of sales. Kebbi region excels with $1.8M revenue.

Recommendations
Plan year-end strategies, focus on top products, brands, and stores, and replicate regional success.opportunities.

HR Analytics Dashboard

This dashboard delivers key insights into employee metrics to support data-driven HR decision-making.

Key Features:

Employee Demographics
Analysis of 1,470 employees, highlighting age distribution (26-36) and average salary ($6.5K).

Attrition Trends
16% attrition rate with detailed breakdowns to identify retention challenges.

Job Satisfaction & Salary Insights
Highest job satisfaction among Sales Executives and top salary ranges for Healthcare Reps.

Strategic Recommendations
Actionable insights to address attrition, optimize salary structures, and refine recruitment strategies.

Airline Flights Analysis Dashboard

This dashboard provides a comprehensive analysis of flight and customer data to enhance loyalty program effectiveness and customer retention.

Key Features:

Customer Insights
Detailed breakdown of customer demographics and loyalty tiers, highlighting key segments for targeted promotions.

Trend Analysis
Predictive models identifying future trends in customer behavior and flight patterns.

Loyalty Program Performance
Insights into reasons for membership cancellations and strategies to boost customer loyalty and engagement.

Punjab Education Enhancement: Data-Driven Strategies for Growth

Objective:
The objective of this project was to analyze the state of education in Punjab, Pakistan, leveraging a $3 billion investment from an international Ed-Tech company. The focus was on maximizing the impact of funds for educational growth, with an emphasis on infrastructure development, gender equality, and quality improvement in primary and secondary education.

Solutions:

1. Prioritize infrastructure for quality learning environments.

2. Address gender disparities, enhance primary education.

3. Integrate technology for improved secondary education.

4. Invest in teacher development, especially in shortage areas.

5. Implement robust monitoring and evaluation systems.

Recommendations:

1. Infrastructure: Prioritize for quality learning environments.

2. Gender Equality: Focus on enhancing primary education.

3. Secondary Education: Integrate technology for quality improvement.

4. Teacher Development: Invest in training and recruitment.

5. Monitoring & Evaluation: Implement robust systems for optimal fund utilization.

Car Loan Calculator

The Car Loan Calculator dashboard in Power BI provides an interactive interface for users to estimate their car loan details. Users can adjust key parameters including the car's price, the security deposit percentage, and the repayment period in months.

The dashboard dynamically calculates and displays the following:

• Security Amount: The initial down payment, calculated as a percentage of the car's total price.

• Balanced Amount: The remaining loan balance after the security deposit is subtracted from the car's total price.

• Monthly Loan Amount: The monthly payment required to repay the loan within the specified time frame.

Sales Dashboard

This sales dashboard in Power BI provides a comprehensive overview of sales performance from 2018 to 2020. Designed to be user-friendly, the dashboard offers three main sections:

• Sales Report: This section provides detailed insights into the sales figures across different regions, products, and periods. Users can explore trends and patterns to understand how sales have evolved over the selected timeframe.

• Budget vs Actuals: This section compares the actual sales performance against the budgeted targets. It helps users identify gaps between planned and actual performance, offering critical insights into areas where targets were met or missed.

• Drilled Reports: This section allows users to dive deeper into the data, providing detailed, drill-down reports on specific metrics or categories. It is ideal for users who need to analyze data at a granular level.

Org Chart Visualizer

This Organizational Chart easily visualizes your organization’s structure with this tool. Key features include:

• Drag-and-Drop Customization: Quickly adjust roles and teams as needed.

• Clickable Roles: Get detailed info by clicking on any position.

• Real-Time Sync: Always up to date with the latest changes.

• Zoom and Export: Navigate smoothly and export charts for sharing.

A simple way to keep everyone in the loop on your organizational setup.

Currency Impact Sales Tracker

This sales dashboard compares Pakistani Rupee (PKR) sales revenue against various foreign currencies in real-time. Key features include:

• Currency Comparison: Select and compare sales in PKR with major currencies like USD, Euro, and more.

• Time Frame Filter: Analyze sales trends within a customizable time period in 2023.

• Daily Sales Chart: Visualizes daily sales against currency fluctuations.

• Exchange Rate Updates: Provides exchange rates refreshed every three hours.

• Monthly Breakdown: Monthly revenue figures in both PKR and foreign currency.

This tool helps businesses track the impact of currency exchange rates on their sales performance.

E-commerce Performance Dashboard

This dashboard provides a comprehensive view of the key metrics driving the performance of your eCommerce business. It highlights critical KPIs such as sales revenue, total orders, customer acquisition, and product performance to help you make informed business decisions.

Key Features:

1. Sales Overview

   • Visual representation of daily, weekly, and monthly sales trends.

   • Breakdown by product categories and regions to identify top-performing products and locations.

2. Order Metrics

   • Total orders, average order value (AOV), and order conversion rates.

   • Return rates and refund summaries for better operational insights.

3. Marketing Performance

   • Traffic sources, ad campaign performance, and ROI for various marketing channels.

   • Click-through rates, cart abandonment metrics, and sales funnel efficiency.

More dashboards of our clients' are currently undergoing refinement to be showcased publicly as part of our portfolio.
Meanwhile, please feel free to explore testimonials.